Lucky Streak Playing Cards

Services: Art Direction, Illustration, Packaging, Print

Photos provided by: Riffle Shuffle

 

In collaboration with Riffe Shuffle, I designed and illustrated a custom deck of playing cards based on a lottery theme. Each playing card resembles various elements found on lottery scratch-off tickets. The intent was to create an experience of winning and feeling lucky. This concept carried over onto the custom tuck box that featured an actual scratch-off surface. For example, if you reveal a "gold bar" symbol, you will get surprised with a 1 of 100 Gold Foil Gilded Playing Card. The final decks are printed by the United States Playing Card Company and distributed by Riffle Shuffle.